louis, 
Today I "converted" one of my clients from using Google Analytics to privacy-friendly Plausible.io, made by the excellent guys at @plausible.
It took me quite an effort to convince them to do that, but eventually I succeeded. I feel I've made the world a tiny little bit a better place.
If you still use Google Analytics for your own website, stop it right now and consider using a privacy-friendly alternative.
