@louis@plausible it’s so damn lightweight and easy to setup, there’s little reason for anyone to not give it a try. Can run it while still running GA and compare, with no performance loss.
@louis I tried the same recently, but failed because the client insisted they needed the integration with Google Ads. What were some of the arguments that worked well for you?
Removing GA will have zero impact on their paid campaigns.
The problem is that "eMarketing Managers" are essentially taught that these products always go together.
Decisions from countries like Italy, Austria and France making some of Google's tracking techniques illegal greatly help. But what made it in the end was that I could show them how many (non-Google) browsers block Google Analytics already and then asked the question:
"How can Google show you accurate numbers when browsers block it?" ... ... ... 🤔 ... "Ok, let's give it a try..."
We proxie the Plausible script through our server so no browser will ever block it.
If you have a Plausible account, why not offer them to add the Plausible script for a while so that they can compare the numbers and experience the easy web UI?
@louis A difference in metrics would be very interesting, that’s a solid argument.
The client had a marketing agency on retainer that insisted they needed some audience definition and similar data they only knew how to get from Google Analytics. We were not going to get them to adopt a new stack just for us.
Which is a shame, because I have only had positive experiences with both Plausible and Fathom.
That's awesome! I am trying something similar with Fathom Analytics for a client. I find some folk don't even use Google Analytics all that much anyway, they just add it / want it because they they assume they should.
The features offered in Fathom or Plausible are more than enough for many (This reminds me I need to look into Plausible again and weigh them up)
@christian@louis Fathom isn’t open source, nor is it self-hostable, unlike Plausible. So there’s that. Don’t get me wrong, it’s a great product, but I’d personally choose Plausible.
Not finished yet, but valid points you bring up for preferring Plausible. Fathom being closed-sourced isn't a deal breaker at all for me, and I went with the cheaper option at the time for the view quota. (Though I see Plausible has a $9 option... guess I missed that)
There is Fathom Lite which can be self-hosted, but not a feature I was looking for at the time.
quick update: finished the podcast. Not sure I'll shift based on open/closed sourced alone, but I'm going to check out Plausible some more, I do like that they have an account on Mastodon which is +1 😅
@christian yeah I haven't used Pirsch but it looks like a solid alternative to Fathom and Plausible. Only thing is it's not self-hostable. umami.is is another one, but iirc it doesn't do campaigns. And then there's always Matomo, but I'm not a big fan (too GA-like), and it's not lightweight.
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