CelloMomOnCars,
@CelloMomOnCars@mastodon.social avatar

Hyundai Motor ends Indonesia aluminium deal after climate campaign by K-pop fans

"South Korea's and PT Minerals Indonesia have ended an supply agreement after calls by a climate campaigner backed by K-pop fans not to procure supplies of the metal produced using coal power.

The climate activist group Kpop4Planet that had been calling for an end to Hyundai's aluminium agreement welcomed the decision by the carmaker."

https://www.reuters.com/business/autos-transportation/hyundai-motor-ends-indonesia-aluminium-deal-after-climate-campaign-by-k-pop-fans-2024-04-02/

CelloMomOnCars,
@CelloMomOnCars@mastodon.social avatar

"The use of coal to smelt the material triggered a campaign by a climate activist group, Kpop4Planet. Thousands of fans joined the call to ditch the deal, forcing to back down in the face of a potential public relations disaster."

https://www.wardsauto.com/industry-news/k-pop-fans-force-hyundai-ditch-aluminum-supply-deal

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