CelloMomOnCars, 1 month ago "The use of coal to smelt the material triggered a campaign by a climate activist group, Kpop4Planet. Thousands of fans joined the call to ditch the deal, forcing #Hyundai to back down in the face of a potential public relations disaster." https://www.wardsauto.com/industry-news/k-pop-fans-force-hyundai-ditch-aluminum-supply-deal To a company, the social license to operate is everything. Without a good reputation, fewer profits.
"The use of coal to smelt the material triggered a campaign by a climate activist group, Kpop4Planet. Thousands of fans joined the call to ditch the deal, forcing #Hyundai to back down in the face of a potential public relations disaster."
https://www.wardsauto.com/industry-news/k-pop-fans-force-hyundai-ditch-aluminum-supply-deal
To a company, the social license to operate is everything. Without a good reputation, fewer profits.