Here's how Sega "built" a brand in 1997. With a flamethrower. And gasoline.

Courtesy of Cohost user Daav and collector Kelsey Lewin, here's Bernie Stolar's surrender- er, battle plans for the Sega Saturn in 1997. Stolar insisted that "virtually all" Saturn games "utilize polygons instead of sprites," which was the prevailing trend of the late 1990s, but not the Sega Saturn's strong suit. (To put it gently.)