remixtures, Portuguese
@remixtures@tldr.nettime.org avatar

: "Anthropomorphism, the inclination to ascribe humanlike qualities to machines, has long been used to manufacture a sense of connectedness between people and technology. We—people—remained users. But if AI is now a thought partner, then what are we?

Well, at least for now,we’re not likely to get rid of “user.” But we could intentionally default to more precise terms, like “patients” in health care or “students” in educational tech or “readers” when we’re building new media companies. That would help us understand these relationships more accurately. In gaming, for instance, users are typically called “players,” a word that acknowledges their participation and even pleasure in their relationships with the technology. On an airplane, customers are often called “passengers” or “travelers,” evoking a spirit of hospitality as they’re barreled through the skies. If companies are more specific about the people—and, now, AI—they’re building for rather than casually abstracting everything into the idea of “users,” perhaps our relationship with this technology will feel less manufactured, and it will be easier to accept that we’re inevitably going to exist in tandem." https://www.technologyreview.com/2024/04/19/1090872/ai-users-people-terms/

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