YouTube Premium family plan price update ($17.99/month -> $32.99/month!)

So this is some bollocks. Guess I’ll be cancelling our plan since it’s only used by two of us.

Current price $17.99/month, new price $32.99/month.

If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later… But close to doubling in one go is a no from me dawg.

Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.‌

To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don’t make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.

Links to cancellation etc: support.google.com/youtube/answer/12400348?sjid=6…

Why9,

$400 a year for YouTube premium.

I’d gladly pay that much for a robust ad blocker!

Pyr_Pressure,

I just use newpipe

umbrella,
@umbrella@lemmy.ml avatar

donate to your nearest adblock developers.

i heard the ublock origin guys are having a hard time, and they are the heroes behind most people’s safe and distraction free browsing.

miclgael,
@miclgael@mastodon.au avatar

@umbrella @Why9 Have you got a wee source? Went to donate but their about page says not looking for donations.

https://github.com/gorhill/uBlock#about

Machinist3359,

At this point, everyone should invest a fraction of that into automating youtube downloads. No ads, no buffering, and $200 will get you eniugh hard drive space for years.

unodostres,

Wow

Thermal_shocked,

Change your VPN to turkey, login via incognito, buy premium for $4 a month. Price was just under $3 before raise.

Treczoks,

What is the benefit of “Youtube Premium”, anyway? Is that just Youtube without ads?

Evotech,

And YouTube music

Treczoks,

Well, the ads - I don’t see any ads here, anyway, and this YT music is about paying for music that you don’t own in the end, or am I mistaken?

rbesfe,

It’s the google alternative to Spotify, so yeah

trk,
@trk@aussie.zone avatar

YouTube without ads, and music in various guises.

I used Google Play Music all day, everyday. When it transitioned to YT Music I reluctantly followed, mostly due to the thousands of songs I’d uploaded from my own library.

For the family plan at $17.99/month for my wife and I it was a barely acceptable price to pay for ad free music, with the small bonus that when we watched something on YouTube it was ad free.

The proposed price is laughably high when 99% of our usage is background music at work. I’ll be cancelling.

root,

Enshittification of youtube is definitely progressing very rapidly.

jimbo,

I’d pay for no ads. I don’t want their bullshit music and tv services.

madcaesar,

Me too A REASONABLE price. 5$ no ads one account.

mercury,

If it was 5 bucks I probably wouldn’t block ads on my phone, but I won’t stop on my desktop, as long as it’s built into ublock origin. Just because every other site on the Internet sucks ass without it.

wombat,

we may have to start making excuses for the lack of terror

01189998819991197253,
@01189998819991197253@infosec.pub avatar

I can’t blame them. The fight to block adblockers is an expensive one, and they went all in on the fight. /s

Asshats.

E: adding the sarcasm mark, in case it wasn’t obvious.

frogbellyratbone_,
@frogbellyratbone_@hexbear.net avatar

imagine paying $204/yr instead of taking 20 seconds to download ublock

SuperSpruce,

*$396/yr

frogbellyratbone_,
@frogbellyratbone_@hexbear.net avatar

word yah. i was more making a stab at OP for even being cool with the prior 17.99/mo price

StalinistApologist, (edited )

how do i watch youtube without ads on a roku/chromecast? pihole? plex?

edit: i found github.com/iBicha/playlet so far. havent tried it

cuppaconcrete,
@cuppaconcrete@aussie.zone avatar

Google have just started blocking all ad blockers, hence being so cocky about jacking up the price now.

Fluid,
@Fluid@aussie.zone avatar

uBlock Origin gets around their efforts.

GarbageShoot,

Tendency of the Rate of Profit to Fall goes brrr

SeatBeeSate,

Revanced project, smart YouTubeTV and/or Smart YouTubeNext, ublock origin, and xManager for Spotify.

GarbageShoot,

Don’t forget NewPipe

cuppaconcrete,
@cuppaconcrete@aussie.zone avatar

Careful with NewPipe, lot of Malware infested versions floating around on the internet

Carol2852,
@Carol2852@discuss.tchncs.de avatar

You can go to fdroid for a trusted source f-droid.org/packages/org.schabi.newpipe/

ChuckEffingNorris,

I have an android phone and an android TV so I see no ads. However I have an iPad which I take away and the ads make me sad.

Is there any way to adblock YouTube on an iPad?

Chriswild,

Piped frontend via the browser

TheGenuineGT,

Late, but maybe nextdns. I haven’t actually tried with YouTube on an iPhone/ipad, but I know they integrate pretty easily on Apple devices. Fairly customizable too with a free tier, just need to make a profile.

LufyCZ,

Won’t block YouTube ads.

zephyreks,

Get an Android tablet lol

JustARegularNerd,

I went down this route because I had an iPad 9th gen and I wanted to get more away from Apple for various reasons, ended up getting a Samsung tablet and don’t feel much better off at all. Granted, it’s an entry level 8" $200 tablet, but the touch screen is much worse (the bezels are so thin it’s difficult to hold without touching the sides of the touchscreen), the interface is way worse in my opinion, and while I’ve adb’d the shit out of most of the crapware that comes on it, installing a custom ROM voids the one year warranty and I know how my luck is, that the damn thing will die a week after I flash it, so it just feels even less private than an iPad.

I actually bought it to watch YouTube and read articles in bed on something that was bigger than my phone but smaller than my current 10.2" Apple iPad, and I find myself just using my phone more anyway because it’s so clunky.

Maybe better quality tablets (even the Pixel Tablet) are much better, but I really think the state of tablets on Android is terrible, whereas the experience is fairly polished on the side of Apple (although it took them another year to add features like the new lockscreens to iPadOS). I miss the days of when my Nexus 7 was current, and it worked really awesome for a good price.

Brahminman,

Safari has the hyperweb extension that does a pretty good job for me!

Edit: hyperweb does a bunch of stuff, eliminating youtube ads is only a fraction of this extension

itslilith, (edited )
@itslilith@lemmy.blahaj.zone avatar

You can install Firefox on iOS, and install ublock origin

Edit: apparently not

dorron,

You cannot

Firefox on iOS is just a reskinned safari, extensions are a no

itslilith,
@itslilith@lemmy.blahaj.zone avatar

oh damn, didn’t know that. I just knew that Firefox was installable on iOS, and extensions work great on Android, so I’d assume it’d be the same. But you’re right, apple locks browsers into using WebKit. That sucks

BallsInTheShredder,

Hadn’t heard of x manager, thank you! Super giddy right now, I’ve been using modded versions of the apk for years but a few months ago my go-to stopped working and haven’t found a viable replacement until now. Really godda give them props I’m super surprised at how easy that was lol

Also I’d used revanced but quit when the original got buggy. With how crappy their ads have gotten now I’m going to give the new version a shot thanks for mentioning that as well

reverendsteveii,

nearly double the price for the same thing! this after disney raised prices, max downgraded service and kept prices the same, and disney is about to finish buying out hulu in order to, I’m sure, raise prices. Yarr!

Auzy,

It’s not even worthwhile for $17. Many of the trending videos on YouTube use that stupid AI voice too, the people making the videos can’t even be bothered narrating them.

And people with under 10k subscribers can’t even monotise, so YouTube makes the money on all of those.

I’d be willing to pay maybe $3 per month.

D3FNC,

uncritical support for the mad lad accelerationists working undercover at youtube premium

Yerbouti,

I’m always amaze by the fact that all these streaming platform do is give you access to others content ( they dont create shit), but they get to keep 98.7% of the revenue, because.

cobra89,

Because they’re paying for the content?..

Yerbouti,

Cute.

Auzy,

Not if you don’t have enough subscribers. Then YouTube makes the money.

Rednax, (edited )

I will not justify the price increase of this post, but the high margins kinda do make sense to me.

The average profit that youtube makes on a gigabyte worth of video data, is much much lower than that 98.7%. There is such a vast amount of random crap being uploaded, that the content creators that actually generate views, hence revenue, must bear a huge sinkhole of costs for youtube. The same holds for Twitch: streams with only a handfull of watchers cost Twitch money. But it is a double edged sword. Because the reason these content creators are as big as they are, is because they could start from nothing, and upload for free. The big guys support vast amounts of amateurs trying to become big. It is probably one of the most socialistic models we have in our current capitalistic market.

That being said: Youtube is getting shittier in an attempt to sqeeze this model for extra profit.

Cannacheques,

Interesting problem. Is it possible to trim copyright and pointless content, e.g. children’s movies, entertainment shorts with less than a certain number of views, which can be used as pointers to redirect to the original content?

Natanael,

Automatically? Not trivially

cjsolx,

There is such a vast amount of random crap being uploaded, that the content creators that actually generate views, hence revenue, must bear a huge sinkhole of costs for youtube.

There are better ways around this than by doubling the price for everyone and continuing to allow unlimited BS uploads for free. They charge $1.99 for 100GB of storage for email and photos. I guess it never occurred to them to include a minor barrier like this that most legitimate aspiring content creators would be willing to pay but would stop randos posting 10 hour long videos in 4K.

madcaesar,

Exactly. This is why people defending YouTube are full of shit.

YouTube is trying to fuck everyone over first instead of investing time and effort into but making their platform a cesspool.

Start by removing the Nazi assholes and stop allowing everyone to post for free past their regular 15gb limit.

The current model means the cost of youtube and YouTube premium will just go up forever and price increases will be a monthly thing.

space_comrade,

These platforms are basically just one step removed from pure landlordism. Same goes for Uber and similar shit. The platforms themselves are usually cheap to maintain, the exception here might be Youtube since it does gobble up a whole lot of bandwidth and storage but come on nobody streams $10 worth of bandwidth a month.

flan,
@flan@hexbear.net avatar

The platforms themselves are usually cheap to maintain

?? video is extremely intensive in terms of storage, bandwidth, and compute needs. There are also very few people in the world who know how to work on these things so they’re expensive to hire. These platforms are anything but cheap to run, there’s a reason they all go all in on ads and subscriptions.

Palacegalleryratio,

In this industry the “means of production” = “hosting and distribution platform and servers”. If you’ve got no way of hosting your content and putting it in front of people, your content may as well not exist. In much the same way an actor needs a theatre.

So as per any capitalist industry, those that own the means of production (I.e. google with YouTube) exploit its workers (content creators) to generate profit in the same way a steel mill owner gets to keep the profits from his steel mill despite the fact that the owner never creates any steel ingots themselves.

Krauerking,

Yeah people don’t notice that the Internet used to be like going over to a friend’s house who had the cool stuff which over time became niche shops.
Rules, regulations and restrictions, slowly put up more and more stops for simple small people to enter the space and left only large companies in it’s place. Some of this by consumers own demand for more.

So here we are, the Internet just the next space for capitalism and having every last scrap of revenue squeezed from it while those with capital complain they need the next big invention to exploit as they run out of space and room to grow and things to consume. Each day pushing more towards their pockets and less towards the rest of us.

I just want small curators back. Small groups filling niches instead of massive “creators” who simply consume as much as possible to regurgitate it back at their audience.

whofearsthenight,

I think you’re mostly correct, but I slightly disagree on this part:

Rules, regulations and restrictions, slowly put up more and more stops for simple small people to enter the space

I think the reality is that convenience simply trumped out. As much as we can see now that allowing the internet to coalesce into a handful of silos, or often only 1-2 silos as is the case with Youtube, years ago the major value they provided was that you could simply go there and find the content. Reddit’s demise reminded me of this more than anything else. I was a daily visitor for quite an array of topics for over a decade. When they decided to fully fuck up the site and I left, I found myself having to think about which of those content sources I wanted to replace and what I’d want to replace them with, and as much as it would be cool for that all to just be “lemmy” the reality is that I now am looking at far more RSS feeds, discord servers, mastodon servers, etc.

I also think that there is a phenomenon that is a bit more insidious at play, and that’s that most of these services are funded by VC or these massive companies and don’t make money for years or even a decade or more until they’ve consolidated the market to basically just them and they can charge whatever they feel like. Youtube follows this pattern. Even after Google’s acquisition, it was quite a while before YouTube became even break-even as they gobbled up the market for this type of thing. VC/Google can sink billions into infrastructure without turning a profit until the market is basically just Youtube, and then all of a sudden we get Adblock crackdowns and near doubling of Premium rates. The only place that might compete with Youtube at this point is probably Apple or Amazon mostly because they’re the only companies that can say “we’re going to lose hundreds of millions or billions for at least a decade.”

Ultimately, I think this is going to be the major lesson from about 2000-2020. As consumers, we should be extremely mistrusting of businesses where we can’t understand how they make money, because usually that just means that the way they make money is to basically monopolize the market and then really fuck us.

Krauerking,

I fully agree and still think that regulations to a degree do impact the ability for others to join in spaces. The world is full of nuance and as always it’s a bit of A & B and C through fucking Z as well in small amounts.

Convenience has let people grow complacent to companies doing whatever which gives us now when the reaper has come to collect and wants more money since they have nothing else to focus on.

But think of it also as making a hotdog. There are rules that are super necessary and helpful. You want it made with good ingredients and not rodent and in a kitchen that is clean and inspected every so often. But imagine if they made a requirement for size and shape, stated that each hotdog must be measured by an IR camera and nuked by gamma radiation to be sold. Suddenly the only people that can sell hotdogs retail are ones that can afford plutonium and very expensive equipment.

Not a huge issue cause those hotdogs last longer and are reliable but there was literally a law saying all platforms must be responsible for every single comment on their platform and several of them said they would turn off comments.
With server costs, bandwidth costs, registration and more eventually the people that can afford to meet those minimum requirements are the ones who already have the money to do so. The walls get built and those inside make sure they stay safe of others impact.

They can only do that while people have no interest in leaving the walled garden, and they assist in building them. It seems to just be how people interact with their world. Ignorant. And I say that without prejudice cause it lets them be happy but the horrors will come out of nowhere to them.

whofearsthenight,

Fair, I also didn’t realize that I was replying in an Aussie specific community, so this part:

but there was literally a law saying all platforms must be responsible for every single comment on their platform and several of them said they would turn off comments.

makes it make more sense to me why you said that in your original comment. Over here (US) there is very little regulation of these platforms. Basically, they can’t knowingly host CSAM, and they have to respond to DMCA requests. The DCMA is basically just “take down copyrighted material when a right’s holder complains.” We have a carve out called section 230 that really lets companies not have much responsibility for the content they host. So in the US’s case when it comes to these things going back to the hot dog analogy, our tech companies only responsibility is along the lines of not explicitly encouraging employees to allow rodents, or even to police for rodents, it’s basically just if the right people report rodents they have to do something about it.

So in the case of YouTube, for example, I and most other people who know how to build websites can make a site that hosts video fairly easily. Because regs here are so lax, all I really need to do is explicitly state that CSAM/copyright materials aren’t allowed, do a shockingly small amount of work to automatically take it down when reported. Laws over here aren’t really the barrier.

fosstulate,
@fosstulate@iusearchlinux.fyi avatar

Most creators worth watching will be making their work available beyond Youtube, and if they aren’t then it’s worth contacting them.

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