I think the most interesting thing about the White House announcement today is the discussion of software metrics. Anyone who's had to deal with "enterprise" software has experienced the CIO buying some slideware which you then have to use/manage/secure. It'd be nice to point to a set of industry standard metrics and say "how about we don't buy the thing with a negative ROI... "
It also means that execs can't just pay lip service to improving quality, reliability and security of their products since customers and investors will hold them accountable when the metrics don't improve.
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