One of the few things I’ve actually liked from Intel. Of course it’s not profitable enough.
I hate that “profit” is the driving decision on everything. Does this product have value for our customer? Do our customers like this product. I actually know dozens of folks who enjoy and use NUCs. For hobbies, for work.
One of the most dystopian parts of modern society is that we got co-opted into believing that companies exist to make their owners/investors rich when they should be a vehicle for a group of people (employees) accomplish a goal that’s greater than an individual can accomplish. That means it’s OKAY to make a decision that results in less profit if it helps to achieve the company’s vision!
Providing consumers with budget friendly hobby PC’s should be what Intel’s mission is. Getting computing accessible, easy to use, compact.
Doesn’t provide enough shareholder value 🤢
Edit: Also since this article focuses on Intel competing with OEMS. Why shouldn’t the OEMs face competition? Intel introduced this format because OEMs were just shipping the same design and format, rinse and repeat like a money printing device. No innovation. Why? Shareholder value 🤢
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