The thing is: You basically can’t. LMG is still a massive tech media outlet with insane reach. If you ignore them then you are actively hurting your company.
And that especially goes for the tiny outlets like Billet where they are already looking at low volume boutique products. I doubt anyone would have expected that LMG would have made what seems like a focused effort to fuck the company over at every step. But even if the outcome had been “Uhm… I guess it works? Not sure why you would want it, but it works” that is MASSIVE advertisement. And the various enthusiasts who do want a product like this will then know it exists and so forth.
People very much overestimate just how little power smaller companies have.