New Corporate Owned Social Media Network: “ooh cool so many people are using it let’s put all of our critical stuff on there alerts weather warnings and kill our RSS feeds and only interact with customers there”
New Federated Open Social Media Network: “this is phase 7 of our extremely careful 10 phase plan to possibly repost stuff we put on twitter there if the social media intern remembers”
Don’t get me wrong I’m glad they’re doing this, but I find it hilarious that everyone trips over themselves launching on Twitter and TikTok without thinking it through at all, and yet for Mastodon it has to be a limited phased trial.
So far in the trial we’ve amassed around 60,000 followers across our six trial accounts, and we have had to do very little moderation of replies associated with our content. Reassuringly, most of the comments and feedback have been positive, welcoming both our interest and the way we have set things up.
We’ve had really encouraging levels of engagement (i.e. replies, re-posts and likes) on Mastodon. For some equivalent posts we’ve seen significantly larger engagement numbers for Mastodon compared to X/Twitter, particularly given the relative sizes of different platforms.
That is encouraging. If social media teams see that the Fediverse offers not just control, but more engagement and less moderation requirements maybe other organizations will pick it up.
Yeah at this point I’m surprised how news organizations can still be on X. That place is complete bullshit now and I bet the comments on news articles are especially troubling.
Yeah at this point I’m surprised how news organizations can still be on X
Why? The people left on there are the ideal target audience for propaganda, plus if it gets them clicks (=money) which is what they're in the business for, why would they walk away? Expecting ethics in journalism under capitalism is futile (sure, individual ethical journalists exist, but they aren't the ones we're talking about nor do they represent the industry).
We are on their radar, though, and they will eventually try to control us. US military-industrial complex think tank Atlantic Council report: Collective Security in a Federated World (PDF link)
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