Big biz: “actually we need it, so bad, we are going into withdrawals, Steve only bought 3 yachts this week and he’s about to go ape shit, we need it, WE NEED ITTTTTTTTTTTTT”
Also because of this, they are only pumping cash into big titles that are good bets for return, so nobody wants to spend money on a gamble. We need to let the big studios burn and collapse, they are way beyond their expiration date and only a few haven’t gone bad. Let the shareholders burn too, they are the driving force behind most of this shit.
E: also you can only ‘innovate’ the wheel so much. New games become an obvious cash cow. I’d have to go back a decade+ for Battlefield, Call of Duty, Need for Speed, etc to see an actual change in the game, not just new assets and skins in a new place that looks like the old place but ‘we swear it’s different’