Am I obligated to look at every billboard by the road or can I not get up and leave or at least mute commercials on TV? Why should I have my computer use my bandwidth against my data cap so that a company paying someone other than me can show me an ad?
The way I see it is that the host is getting paid for giving the opportunity to show an ad. The exchange is between the company hosting the content and the company advertising the product, not the end user.