Doug,

auto ad skipping has been a feature since at least 2002

And do you recall when the obnoxious banners and pop ups during shows started to happen with regularity?

any clearly separate banner, pop up, intermediate page etc placed around the main content

Given the above, what factors would you figure contributed to the decline of that type of ad?

I can block a banner ad

Precisely

As far as I am concerned content online is easily replaceable

I bet the people who hunted animals to extinction thought the same. At some point it stops being worth the effort to make another.

No matter what you or I do, web content will survive

See my previous statement about animal extinction

the market will evolve new ways to separate us from our money

And another like you will complain about it, block it, and the cycle continues while the masses complain about how it wasn’t this bad before without an ounce of consideration to their own part in the whole thing. Wanna guess how I know?

As a question, how do you feel about data mining and tracking?

This whole paragraph looks like it’s supposed to be some kind of gotcha. It’s not. I’ve made it very clear from the start what I’m against is blocking all ads. By all means block the ones that are legitimately malicious. But I remember when the blocker in the post announced they’d be allowing non-malicious ads, which met certain published criteria, to go through the blocking. Ublock was the new darling pretty much overnight.

I do block various ads and trackers. I do not blanket block everything that could be considered an ad.

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