8.99/month seems mostly competitive to Incogni which is a similar service that costs 12.98/month (they’ll give you a 50% discount if you buy a full year at once, which works out to 6.49/month). Although with as many sponsor spots as I see Incogni buy from YouTube creators, they are probably flush with investor capital, and trying to get as many subscribers as they can, before slowly “raising” their prices by offering fewer discounts.