"In many ways, Hype spreads like cancer. It often starts unnoticed, spreading and multiplying in otherwise sane hosts, and by the time it is discovered it is usually too late.
Hype increases job instability, it feeds anxieties, and sustains a rather shallow cohort of trainers, consultants, businesses, online courses and whatnot, venting platitudes and marketing dogma to whoever is worried enough to lose their jobs."
