This idea isn't new. I'm afraid I tricked you into reading a primer on Karl Marx's theory of alienation. I'm (not) sorry.
This is a part of a mechanism of control designed to extract the maximum possible amount of work at the minimum price (wage) for that work possible.
Marx still being right about this almost two centuries after his death is a statement to either his incredible ability of foresight or an indicator of the timelessness of his ideas. I'll let you decide which one.