Normally Apple is really good at ads, but this ad for the iPad Pro is a huge failure. I sincerely hope it was CG and that they didn’t actually destroy all of those instruments of human creativity. This ad should have been all of that amazing stuff exploding out of the iPad, not getting crushed out of existence.
This ad doesn't evoke "the iPad is an amazing creative tool", it evokes the wholesale destruction of art and culture that happened under the Cultural Revolution.
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