Video ads will run on the primary Uber app while users wait for their drivers to arrive and during their trips, said Mark Grether, vice president and general manager of Uber Technologies’ advertising division. They will also appear on tablets installed inside certain Uber cars.
The Uber Eats app will play video ads after customers place orders and continue until their deliveries arrive; Drizly will run them in search results on its app and website as well as other areas of the site.
Why do they think anyone will leave the app open after ordering, if it just plays ads nonstop? Is the idea that each time they load it to check their order status an ad starts playing?
Audio for ads on the company’s apps will be muted by default, while users will need to manually turn off the audio and display components of the in-ride tablets, according to Grether. Ad inventory will initially be sold directly to buyers in the form of brand takeover packages, with only one company’s ads running during any single ride or transaction.
In-car tablets with audio-enabled ads for a single company on repeat. Poor poor drivers.
I bet the first thing a driver will say once a patron gets in is "you can click this button right here to disable the ad (please please please)"
Wait, so there's ads playing in the car, but the driver doesn't get any extra revenue as a result? Why would the drivers even allow that? If I were a driver and was forced to install those tablets, I'd probably just unsolder the speaker.
Or maybe they'll prioritize drivers who have the advertising package. Wouldn't want riders to get an inferior (read: less ad-filled) experience, now would we?
Why the fuck are ads even profitable? Seriously? Who actually sees an ad and thinks "I'm going to buy this product"? When I see an ad I think "fuck you" and I'm less likely to buy their product.
They’re everywhere to the point where I wish I had an adblocker built into my eyeballs. Watching NHL there’s ads on the ice, the jerseys, the helmets, popping in from the sides, overlaying the score etc. it’s so out of control and that’s just one thing.
Either it’s a giant pyramid scheme that keeps getting money funnelled into it or if this shit really just works. The sheer amount of money spent on it is absurd, sometimes as much as the budget of some movies to promote said movies.
They’re paying for a portion of your attention. They’re slowly building an association with their product such that when you finally get around to buying say a VPN subscription your first thought is “Nord.”
It’s not going to affect everyone the same, for instance my thoughts on VPNs are “anything but Nord”; but they only need a fraction of users to develop a positive association with their brand.
You'd be surprised. Advertisers wouldn't be running the ads if they didn't have positive ROI (return on investment). A good ROI is usually at least 5x (that is, for every dollar the advertiser spends on ads, they make five dollars). Google's estimates are even higher at 8x:
we conservatively estimate that for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.
Retargeting ads - the ones where you view a product somewhere then see ads for it on Google, Facebook, etc - are especially successful. They have a very good clickthrough rate since the product is already something the user expressed interest in.
It's worked for cable TV (and some streaming services) for a long time. I guess other companies want in on it too. Strange to see Uber doing it though.
My pihole helps quite a bit, but some still sneak in. I had to use a VPN to get a cheap rate for Youtube premium which helps a ton. Instagram ads and mail ads are unavoidable still.
I genuinely believe ads are a form of pollution. The pollution they spread is psychological but it’s pollution nonetheless, ads exist to make us feel bad about something enough to make a purchase and why shouldn’t things that exist to make us feel bad be removed from our environment?
Absolutely. It's loud, bright, disruptive and disrespectful. And it can make some things and places less accessible. In the last 5-7 years it's really gone out of control. We need serious regulations.
I’m still too broken up about Google Readers untimely death.
But really, I have been using more RSS feeds lately too. The only issue I have been having recently is that a lot of the websites that offer RSS don’t push the whole article to my feed and I still have to go to their website so they can serve me their ads.
I think the ad driven revenue streams are what is gonna keep us from seeing a major RSS resurgence.
I have been running moonmoon for a while but its EXTREMELY minimalist and I think abandoned at this point. FreshRSS seems like a promising replacement tho. Since I already have the VPS, I may just throw that on there instead. Thanks for the recommendation!
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