I disagree. I will not under any circumstances be advertised to in my own home.
I’m happy to pay for your goods and services, but if you break that agreement our relationship is immediately concluded. The penalty for breaking the original terms of our agreement is that I will take what I originally paid for in perpetuity. You had your chance.
Same rules apply for attempting to renegotiate the rules whilst the ball is in play: see Amazon’s new trend of attempting to charge an additional monthly fee of the same amount as the initial service to access documentaries etc. They’re finished.