Because they’re planning on replacing it with something else that I’m pretty sure will be even shittier. And they’re giving barely no notice before ripping out the rug under people. Nothing is so shitty it can’t get shittier.
I mean to be fair the article doesn’t include it since it’s not known what they’re replacing it with. There’s just a small bit at the end with speculation from another site on what it could be.
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So they have a bunch of users that have been freely paying them money for virtual coins that you can literally only use to display a few pixels of a gif next to a comment.
Their absolute genius move towards profitability is then to forcibly stop making these people give them free money and also erase those virtual coins that they spent money on with absolutely no compensation whatsoever. Not even a shitty award or literally anything at all.
It's funny, I'm not sure if I should actually be impressed that they are not engaging in any marketing dark pattern whatsoever; they are just straight up alienating the people who were until now been practically giving them money for doing nothing.
I believe gold also served into the sorting algorithm, and is the reason that EA's infamously most-downvoted comment on the platform has over 100 gold awards, which was to ensure that they still received the negative karma, but that the comment didn't get hidden by the algo.
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