Reasons being a designer for a university is maddening #3942:
Everyone thinks an "info sheet" is an engaging piece of content that will drive participation in their program
So during orientation the plan is to hand freshmen folders full of "info sheets" so they're "aware" of your programs and the benefits and they can "make an informed decision", and in theory this is supposed to boost program attendance
Do my fellow sales and marketing professionals see what's wrong with this concept?