I like it here. It's not crowded. Easy to move around. Nature is nearby. Few challenges: weather in November (dark, rainy), endless civil infrastructure investment (construction).
I can't think of another place to live except maybe in November.
They could have easily created pricing tiers which would have skimmed the maximum profit off each. Likewise they could embed ads in the API as a condition of access (even granting ad-free access for premium members).
For whatever reason they chose not to do these things. I'm leaning towards incompetence rather than malice.