Snap(chat) is Gfycat's parent company. The short version is they're hemorrhaging money and have been for years so they're cutting this as part of cost saving measures.
@britt I've heard nothing but positive things about FFXIV. What do you enjoy about it? Is it worth a try? I'm not huge into MMOs but I have enjoyed them from time to time in the past
Gfycat.com shuts down on September 1 and all Gifs will be taken down (www.ghacks.net)