This Jack Dorsey interview has confirmed so many things about Twitter and Bluesky that I had long speculated about.
Iโve known forever that Dorsey never wanted Twitter to be a content gatekeeper. Instead, due to fiduciary responsibilities, Twitter was forced into being one.
Bluesky was supposed to be Twitterโs means of removing themselves from content gatekeeping. But as time has gone on, Bluesky are repeating the same mistakes as Twitter.
As for why Bluesky started a new protocol instead of adopting ActivityPub, which was already a W3C standard, I suspect itโs because he didnโt like how ActivityPub dealt with identity.