rick, 
Random thought of the day:
It's kinda odd that we now accept that all modern console, mobile, and desktop gaming is tracked at a granular level.
Steam, Sony, MS, Ubisoft, etc, now know exactly when you're gaming, how you play, what you play, etc.
Yet we still pay $70USD+ for new games from publishers who collect and monetize this surveillance.
And we all accept this.