MarcAbrahams, 
Mourning dead slogans — A very few slogans stand as fading testimony to the good intent of the people who ran a particular organisation. Two of the most outstanding are IBM’s “THINK” and Google’s “Don’t be evil”. Those have both been retired... https://www.newscientist.com/article/mg26234912-300-beans-beans-do-they-really-make-you-fart-scientists-investigate/