Marketers are about to infiltrate your favorite subreddits.

Ahead of its IPO, Reddit announced a set of tools for businesses that want to be more active on the platform — including the ability to see which subreddits are mentioning a brand. For businesses, Reddit says it’s a way to “establish and grow a meaningful organic presence on Reddit.” In other words: the brands are coming.

redditinc.com/…/introducing-the-new-toolkit-for-b…

Boinkage,

Pretty sure hailcorporate-ass astroturfing accounts have been lurking in reddit for several years already.

rdyoung,

They most definitely have but now they are going to be there with a giant thumbs up from reddit.

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