most people you speak to will tell you they spend hours in bed scrolling
This seems like an exaggeration on a number of fronts. But even if you can find folks doing this, what’s the counterfactual? Would these same people be out hitting the gym or gardening or curing cancer? Or would they just be watching TV or reading a book, instead?
Short form took off because it drives higher engagement.
There are folks binging seasons worth of Netflix who would argue otherwise.
Which are far more creative than doing whatever the current trend is
They’re absolutely not. Go back through the dredges of the '00s-era content mill and you’ll find plenty of low-effort crap. Hell, YTMND was the pinacle of low effort crap. It was shit you could crank out in ten minutes with MS Paint and a collection of mp3 snippets.
And it’s so noticeable that the user base openly acknowledges the brain rot.
You’d have heard from folks reading tabloid news or watching reality TV decades ago.