The British Retail Consortium's quick data on January #retail sales confirms that as sales growth (of 1.2%) continues to lag #inflation (4%) we continue to see a squeeze/decline on sales volumes;
as this indicates, the #costofloivingcrisis (or as I prefer the crisis of #enforcedpoverty) is still driving down actual spending power for individuals.
We are still buying less, although spending more on what we do buy.
For consumers, this is what #recession looks like, whatever the formal GDP data
