Putting the word "cognitive" in front of stuff doesn't make it more sciencey and more technical; unfortunately this IS the implicit association that many folks make. I read a hundred things a week that would prefer to say "cognitive science" instead of psychology and then aaaaaall their topics and all the findings they're ripping were produced by psychologists. Just fascinating. Like Andy Huberman getting credit for research on praise because he read a cliff notes summary of years of work.
