zeh, 
Minecraft is such a mind virus for kids.
I played it once with my 4yo for a grand total of about 1h, about a month ago. It's still something he talks about constantly.
Digging a ditch for water on the beach? It's just like what we did in Minecraft. Our house is not big enough? We can build a bigger one in Minecraft.
Today he saw a kid with a Minecraft sweatshirt (the green mosaic pattern) and he knew it was Minecraft. No idea how.
It really explains its popularity past the "it's a fun game".
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