@VikingChieftain I vaguely remembered a store called Bread and Circus, which led me to look it up and tumble down down the rabbit hole of Whole Foods history.
On its way to becoming Whole Paycheck, they acquired a regional natural foods store in New England called Bread And Circus.
But when Whole Foods was first started as a tiny mom and pop operation, its name was SaferWay. 😂
VikingChieftain