Given an existing app with a decent amount of unsubscribed users, what would be the best way to gate more features without annoying those existing ones? Although the existing users are the ones I want to pay…
@aaron_pearce Don't take things away from people who have paid for them. Don’t worry about taking things away from people who do not pay you for them. If they value the features, they will pay. If they go away, they are people who were never going to pay you anyway.
@agiletortoise That is a valid way to look at it. It might annoy them but long term if they value the app and what it offers with those features, they'll pay.
@aaron_pearce@agiletortoise It’s probably good to offer a buffer or a trial for those free users so they can see what the new app is like and try the other premium features so they ‘get a taste’ and hopefully want more?
@jonathanreed@agiletortoise yeah, I’ll be keeping my free trial that exists in this app (HomeRun for HomeKit). Just trying to convert the existing free users over due to giving too much away.
@aaron_pearce@jonathanreed It's kind of a pain and maybe not worth the legacy cruft, but you can also consider making a special offer paywall specific to the use of a feature you are taking away. "Feature X is now part of App Pro, upgrade now for 50% off” type thing.
@agiletortoise@jonathanreed The legacy tracking is a real pain to do well is the issue. I may implement an discounted paywall if I can work out how to do it cleanly.
Add comment