As I watched this ad, my first thought was, “WTF?” But about halfway through, I realized it was being compressed INTO an iPad. “OK, I get it…”
But
The misstep to me is that the items are (a) obviously being destroyed and (b) leaking out and therefore escaping being part of the iPad. The iPad is therefore less than the sum of the parts.
Also, the rubber ball face doesn’t look happy being squished.
