“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” said Tor Myhren, the company’s VP of marketing communications. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
Interestingly, Google used the same language to conclude its apology for its generative AI’s historical depictions of race. It explained its intention with flowery language and then said “But it’s missing the mark here”.
I wonder if we’ll be seeing more of this type of response to corporate tone-deafness (a generous term) going forward. Big “I’m sorry you feel that way (but this isn’t indicative of any problems with me)” vibes.
