jilleduffy, Did you see that Pinterest's stock price surged last week? I wrote a quick article about 5 uses cases when it is a fantastic tool. What I didn't say is this:
Pinterest is repeatedly overlooked as a social network because its user base is overwhelmingly female. Gen Z has been picking it up more and more the last year. Do not discount women, especially young women, and their spending power
https://www.pcmag.com/articles/pinterest-surprisingly-good-for-these-things