Even in other countries you can notice. Now in Mexico we have news commentators saying chingón (a bad word that is used for praise) and “hijo de la chingada” (son of a bitch).
30 years ago saying either would get you banned from TV for life.
Isn’t it more that the words that are acceptable are changing?
In the ancient past, it was “taking the lord’s name in vain” that was so extreme. Now, most people don’t care about that. You can still see that difference in the “curse words” used in Quebec vs. France. In Quebec the naughty words are all Catholicism-related: esti, calise, tabarnak, etc. In France they’re more similar to the common English ones: merde (shit), putain (whore), etc.
The religious swear words had lost their bite in most English cultures ages ago, people still say things like “christ” or “oh my god”, but those mild expressions would have been jaw-droppingly awful a century earlier. For a while damn was one of the most awful words, which is why you had things like “gosh darn”.
Now, it’s words that were truly offensive maybe 40 years ago that are becoming common: fuck, shit, cunt, etc.
But, at the same time, words that were common in the past are becoming truly offensive now, for example “the n word”, faggot, retard, tranny, etc.
It was honestly a small culture shock for me when I moved from the US to Canada. Everyone I knew in the States swore rampantly amongst themselves, but in public people were often reserved and proper, and swearing in the presence of a stranger or elderly person would result in some pearl clutching - especially on a retail level.
Up here nobody gives a fuck. It’s just in the vocabulary. I’ve gotten so used to it that I dropped a bunch of things at work recently and muttered “FFFUUCK ME!” in front of an elderly woman who I didn’t realize was standing there. I apologized for my language and she was completely unfazed. Thought it was funny. Just went about helping me gather my things. Probably went up to buy her stuff afterward and said something along the lines of “Hope we get a fuckin’ chinook.”.
Does this maybe have to do with changing moral foundations? Like society becoming less religious and moving away from religion-based aversion to mention of sex and bodily functions to the point where they basically don’t count as swears anymore, while doubling down on disliking swears denigrating a protected group of people.
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