Disagree. Its a consequence of corporations loudly proclaiming their support for groups when it cost nothing (think Black History Month here in the US). Corporations like to use a lot of empty marketing talk about societal issues when they can get away with it and ppl have decided to fight that by pushing companies to actually takes stands. Also, corporations here in the US have much larger voices than individual (and again this is because of the corporations' own actions), so some ppl see it as a way they can actually have an influence on their govt.