One company in particular, #GeneralMills, maker of CocoaPuffs & LuckyCharms cereals, has launched a multi-pronged campaign that capitalizes on the teachings of the #AntiDiet movement…. General Mills has toured the country touting anti-diet research it claims proves the harms of “food shaming” [it does harm, but doesn’t necessitate unhealthy food habits].
…Online dietitians—many of them backed by food makers—also are building lucrative followings by co-opting #AntiDiet msgs. Anti-diet hashtags…have proliferated on #SocialMedia.