#EU#CJEU#GDPR#DataProtection#BigTech#AdTech#TargetedAds#OnlineTracking: "In a landmark decision on 7 March 2023, the Court of Justice of the European Union (CJEU) issued a groundbreaking judgment against online targeted ads prohibited by the General Data Protection Regulation (GDPR). This ruling has far-reaching implications for major platforms, including giants like Google and TikTok, that rely on the online personalised advertising industry as part of their business model. The Court recognised that invasive tracking and profiling cannot be sanctioned through ‘consent’ pop-ups, responding to a complaint that focused on the mechanisms facilitating the covert profiling and monitoring of the private activities of a majority of individuals across the digital realm. The court’s decision emphasised the need for stricter controls on the online tracking and advertising industry." https://edri.org/our-work/europes-highest-court-delivers-landmark-judgment-against-iab-europe-in-gdpr-consent-spam-pop-ups-case/
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