MikeBlazer, 
Many SEOs link to similar content in their supplemental content lists.
As if a user who just read how to cook rice would also want to know how to cook buckwheat...
The better approach is to link to correlational content - think of this real-world example:
- Where to party >
- How not to get drunk too fast >
- Where to eat late at night in London >
- How to recover from a hangover.
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