SEO

simoncox,
@simoncox@seocommunity.social avatar

today...

jeromechoo,
@jeromechoo@masto.ai avatar

@simoncox nothing quite gets you out of bed in the morning like a juicy industry leak

simoncox,
@simoncox@seocommunity.social avatar

@jeromechoo
It might all be smoke and mirrors anyway trying to obfuscate what they are about to roll out with SGE because we re not there yet by a long way.

jeromechoo,
@jeromechoo@masto.ai avatar

A leak of the Google Content API Warehouse docs seem to suggest that many known elements of PageRank are not as important as user click signals.

IOW, you'll continue ranking if you're already ranking. But you won't magically grow organic traffic from Google alone.

https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

sysop408,
@sysop408@sfba.social avatar

@jeromechoo how would this juvenile with people claiming lately that there’s been a radical shift in the algorithm that’s destroying small online businesses that are now getting bypassed in favor of content farms?

simoncox,
@simoncox@seocommunity.social avatar

Well that was quick...

Google Gemini already admitting that Google have siteAuthority.

optimisey,
@optimisey@seocommunity.social avatar

@simoncox And nary a mention of a cited source... again. 🙄

MikeBlazer,
@MikeBlazer@mastodon.social avatar

Can Google be held accountable for what it shows in the SERPs, whether it's AI Overview or Featured Snippets, if it takes the data from third parties?

If someone dies from eating glue, drinking urine, or committing suicide based on the advice shown in the SERP, who's responsible?

18+ optimisey,
@optimisey@seocommunity.social avatar

@MikeBlazer Another example where Google's pushing answers which are just downright dangerous. 🙁

Yes "They could find that answer on Reddit themselves" but I still think that's not the same as Google pushing this to the top of a SERP.

18+ simoncox,
@simoncox@seocommunity.social avatar

@optimisey @MikeBlazer

Likewise -

This takes you to this Reddit page.

(I'd like to point out this is a non personalised search, vpn'd to the USA! I'm ok.)

maxleibman, (edited )
@maxleibman@mastodon.social avatar

Anybody who tells you the top results on Google correspond to quality is trying to sell you something. Literally.

Fizzle_Up,
@Fizzle_Up@seocommunity.social avatar

Is something going on that I'm missing...? Both Bing & Duck Duck Go seem to be down at the moment.

Not helpful when I'm trying to test stuff.

michael_martinez,
@michael_martinez@c.im avatar

@Fizzle_Up @simoncox For alternative search engines that maintain their own indexes, there are always Brave and Mojeek.

I don't consider Perplexity to be a search engine, although some do.

simoncox,
@simoncox@seocommunity.social avatar

@michael_martinez @Fizzle_Up

i was look at Mojeek.com for the first time today and it seems to be good. Though not sure the apparently AI driven summary view works for me!

dwsmart,
@dwsmart@seocommunity.social avatar

@methode
and co added a new library to the awesome open source Google robots txt parser We've added it to @jammer_volts
& mine's robots.txt tool here: https://tamethebots.com/tools/robotstxt-checker

The last column now shows robots.txt status, lines parsed, How many valid directives that robots.txt file has, and any ones that are not understood, for each URL tested.

Fizzle_Up,
@Fizzle_Up@seocommunity.social avatar

Doing some last-minute keyword research for Father's Day - hate to break the news to all you dads out there, but there is a big search volume around terms with the word 'cheap' in them! 🤣

(Plus the word 'father' is starting to look really weird now I've been staring at it for so long.)

simoncox,
@simoncox@seocommunity.social avatar

@Fizzle_Up
Don't forget to research 'returns policy' as well for the post fathers day period..

Fizzle_Up,
@Fizzle_Up@seocommunity.social avatar

@simoncox Thanks Simon! I learnt that one the hard way when I first started out in e-commerce. Let's just say international returns can end up being very pricey!

mobileatom,
@mobileatom@flipboard.com avatar

How to Write SEO-Driven Content That Customers (And Search Engines) Love.

https://contently.com/2024/04/01/seo-driven-content-your-customers-will-love/?utm_source=flipboard&utm_medium=activitypub

Posted into Search Optimization & Marketing @search

dwsmart,
@dwsmart@seocommunity.social avatar

For all the long and rambling articles about HCU and EEAT, some of the best advice I have heard is just 5 words long and from the Lyrics of a 1970's musical.
m
So I wrote a rambling article about it...

https://tamethebots.com/blog-n-bits/dont-dream-eeat-be-eeat

simoncox,
@simoncox@seocommunity.social avatar

@dwsmart brilliant post!

dwsmart,
@dwsmart@seocommunity.social avatar

@simoncox Thanks Simon 😀

michael_martinez,
@michael_martinez@c.im avatar

Looks like it's now time to start blocking accounts that abuse the hashtag on Mastodon.

What do I consider to be "abuse"?

Irrelevant content, frequent self-promotional advertisements for services, stuff like that.

michael_martinez,
@michael_martinez@c.im avatar

@MikeBlazer 100? Wow. I haven't seen that many. But to be honest, a lot of the accounts I block do come from mastodon.social where your account is located.

simoncox,
@simoncox@seocommunity.social avatar

@michael_martinez @MikeBlazer

Interesting that I don’t really get that many - no doubting either of you do but nice that I don’t!

It kind of is inevitable though.

n3wjack,
@n3wjack@mastodon.social avatar

Does anyone have an idea why Bing refuses to index my site, while other search engines like Google or Yandex don't have any issues doing so?
Bing webmaster tools tell me only vague general reasons why it wouldn't work, and none of them are valid.

setto,

@n3wjack they boycott me too, it's a common thing. nobody knows why, i've went through the hoops of talking the their staff. they told me it was resolved but then nothing happened. Moral of the story, i now boycott bing.... the only thing that saddens me is that this whole thing made it clear to me that duckduckgo is just bing in trenchcoat

n3wjack,
@n3wjack@mastodon.social avatar

@setto yeah, that's how I found out. I couldn't search my own site on ddg.
It's kinda ironic. They want people to stop using Google, but their webmaster tools suck ass. 🤷‍♂️

simoncox,
@simoncox@seocommunity.social avatar

Just joined SEO office hours - every friday at 9:30 UK

https://us02web.zoom.us/j/83759534861?pwd=WkpYN1VkKy8rbHhWZ01tRmZEOElyUT09

simoncox,
@simoncox@seocommunity.social avatar

@ilovechoclates_ Went well - the audience only discuss onthe chat only the presenters and the two guests are on audio - so it is safe to join! Should be on youtube but todays isn't up yet - go here: https://www.goodsignals.com/seo-office-hours/

ilovechoclates_,
@ilovechoclates_@seocommunity.social avatar

@simoncox This is great. I will turn in next week for sure.

I remember talking with Mary (because she is my WTS mentee) and I am so proud of her to see all the progress she is making.

MikeBlazer,
@MikeBlazer@mastodon.social avatar

Google vs. independent publishers.

simoncox,
@simoncox@seocommunity.social avatar

@MikeBlazer

That's savage.

simoncox,
@simoncox@seocommunity.social avatar

@MontseCano Forgot to mention you, and @nickwilsdon, were mentioned on the screen during Lorcan Fearon's excellent talk on Shopify!

I'm just going back through replays of talks now.

MontseCano,
@MontseCano@seocommunity.social avatar

@simoncox @nickwilsdon Thanks for letting me know! Did they dislike what we were saying? I do believe we were right in commenting all that

simoncox,
@simoncox@seocommunity.social avatar

@MontseCano @nickwilsdon
Lorcan was pointing out that the Shopify CEO doesn’t care for SEO and your tweet was tge evidence!

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