That ship has sailed… So many sites don’t actually change pages, they just load different data - it’s way faster and looks better
Problem is, the back button takes you off the site no matter where you are, so now you can change the URL and change the history through code to have the best of both worlds
Then, there’s the people who do it badly, and there’s the people who think “hey, if you need pro StarCraft level clicking speed to back out of my site, maybe for some reason that will make them decide to stay”