Looks like the enshittification of op-eds/essays is in full swing here.
The author continually undermines her own points (via parenthesis! Because it’s so quirky!) and repeatedly uses a buzzword that does not apply to the scenario she’s describing.
This isn’t the same process of enshittification that happened to Amazon et al, this is just corporate takeover of our public services, which goes back way further than a few websites. It’s straight-up capitalist cronyism. But I guess that wouldn’t get as many clicks from edgy teenagers who think Cory Doctorow is a literal prophet.