atomicpoet, 
I've been a part of many social media efforts. For example, I helped build and grow Hootsuite.
But nothing compares to what's happening with https://calckey.social (and #Calckey) right now.
Right now, the growth is entirely word of mouth.
No advertising, press releases, Silicon Valley-style hype.
But last November, I told @kainoa that this could be a project that changes their life.
I'm honoured to help in whatever way that I can!