Worldwide, online news is looking a lot more like TikTok and a lot less like “shared articles”
From the story:
Worldwide, just 22% of respondents “say they prefer to start their news journeys with a website or app,” down 10 percentage points since 2018. For most, social has taken over as the first path to news. And the fastest growing social networks — TikTok, Instagram — focus on “celebrities, influencers, and social media personalities,” not on news organizations or journalists.
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