Wine is an awesome feat of engineering to be sure, but even the gold level compatibility Windows games dont always work out of the box on any linux distro without a bunch of tweaks, installation of drivers, windows DLLs etc etc. Its time consuming and people dont have time, thats a huge issue.
Another issue is when the inevitable distro update comes, you have a 50/50 chance of all those tweaks having to be done again (for each game) if something with the upgrade goes sideways. Even just updating wine itself can occasionally break things, and then you are back in the support forum looking for answers… for hours… instead of just playing the game. For slightly more advanced users I think Lutris is the way to go, you can configure the games yourself and launch them with various versions of wine or proton, and that seems to work pretty well in most cases.
The right answer is for game manufactures to make the games for Linux, so the right answer is to get Linux desktop market share up over 10%, thats the only way to force the issue.