With IPFS and your proprietary hosting service built on the back of IPFS.
But let's be clear, Macula is not your main product. It's a hook for you to generate a user base that you can then take to some VC firms and say "Look, we have n users! We're a real company! Give us more money for these other technologies that we built this user base with!" Namely, your "Totally not a blockchain, bro" Anagolay.
"The first pilot was focused on the professional photography market and has proved the solution's viability. As Anagolay is designed to be as generic as possible, other workflows can be developed to verify and manage the rights associated with any type of digital asset. We suggest that Kelp's proof-based IP verification & protection empowered by Anagolay could be similarly used in the music industry, video production, streaming, graphic design, and much more." - https://kelp.notion.site/Anagolay-White-Paper-v_0-3-fd9ca46a2f524e83b46ed8a0242d618d#8e2661e5640742f7adea59eb68c4d8e6
The real product, as always, is the user's gullibility in paying for shiny versions of existing products while simultaneously handing over absolute fucktons of data.
Where are your terms of service located? I cannot find them on any of the kelp.digital websites. If they are publicly available they need to be more obvious.
If they are not publicly available, why are you deliberately obfuscating them and ensuring that nobody can make an informed decision on your product before signing up?
Do said terms of service cover YOUR usage of the customer's images (such as throwing everything uploaded to you into the AI bin for processing)?
Multiple times you mention hardware verification. What, you want the serial numbers from my gear or something? This is not clear, and it's a FUCKING MASSIVE red flag for anyone that's paying attention.
What's also a massive red flag is the fairly distressing amount of basic grammatical errors. Since you're hiring technical writers on an hourly contract basis I'd be more than happy to take your money if you can prove to me that Macula is not, in reality, just a data-scraping VC pitch device.
Because it seems you're here to pump up a minimum viable product. Something that offers little to no REAL value but appears to do so. The entire idea is, of course, to get some VC firm (and maybe a couple of gullible corporate clients whose logos you can slap on your website as some sort of proof of veracity) to bite and throw a bunch of money at you so you can IPO as quickly as possible and run away before anyone notices that they bought something that already existed.