A reminder that modern elections are won through turnout not by turning the other side. Yes, messaging is critical but not because you’re trying to convince your opponent that you have a better plan. It’s convincing your own side that the election is important enough to warrant their attention.
@davidtoddmccarty this is a super important observation and I really wish more people understood it.
Similarly, it's important to remember that the other side is trying to convince your side that the election is irrelevant, that voting won't help them get the things they care about, or that the outcome is predetermined.
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